Katie Price launches Apprentice-style model search

Katie Price launches Apprentice-style model search
Katie Price launches Apprentice-style model search (Image credit: AP/Press Association Images)

Katie Price is hoping for a little of Lord Sugar's magic as she searches for her own apprentice for a new TV series. The model-turned-businesswoman is to launch a hunt for a fresh face to sign up with her model agency. She has set up Black Sheep Management to find a model who "will break the mould" for the Sky Living series to launch in the autumn. Katie plans to tour the UK to find the new boy or girl who is expected to front commercial marketing campaigns. The successful candidate is expected to have the "drive, passion and hunger to rival hers", according to programme-makers. And those who make the shortlist will be put through their paces in a series of challenges and learn about the industry in the show, which has a working title Discovered By Katie. She said: "I'm looking for someone like me, someone who is determined to devote themselves to their modelling career. "The person I'm looking for needs model looks, a killer body, bags of ambition, a rock-solid personality, the desire to better themselves, a have-a-go attitude and of course, a good sense of humour." Katie - also known as Jordan - let the cat out of the bag about the planned series last year when she wrote a message on Twitter about the show. It said: "I can't wait to go up and down the country to audition girls for one of my new shows Jordan Idol". But it was dismissed as a joke by her publicist.

Patrick McLennan

Patrick McLennan is a London-based journalist and documentary maker who has worked as a writer, sub-editor, digital editor and TV producer in the UK and New Zealand. His CV includes spells as a news producer at the BBC and TVNZ, as well as web editor for Time Inc UK. He has produced TV news and entertainment features on personalities as diverse as Nick Cave, Tom Hardy, Clive James, Jodie Marsh and Kevin Bacon and he co-produced and directed The Ponds, which has screened in UK cinemas, BBC Four and is currently available on Netflix. 


An entertainment writer with a diverse taste in TV and film, he lists Seinfeld, The Sopranos, The Chase, The Thick of It and Detectorists among his favourite shows, but steers well clear of most sci-fi.