Stephen Mulhern has revealed Mr Chips has been given a rock star reception for his comeback in hit quiz show, Catchphrase (opens in new tab).
The Britain's Got More Talent presenter is hosting a revival of the family favourite, originally hosted by Roy Walker, famous for his 'say what you see' catchphrase.
Stephen revealed to The Sun that show bosses considered ditching Mr Chips, the little yellow character who acts out the catchphrases, but thankfully they changed their minds.
He told the newspaper: "They didn't know whether they were going to bring Mr Chips back. But it would be nuts not to. The cheer he gets when he comes on screen - it's like you're at a rock concert. So he's alive and well. They're even doing an ad where Mr Chips is in 3D walking down the street."
Stephen added: "They showed the pilot to 1,000 people and 92 per cent wanted to see it back on TV. So we've made nine episodes."
The quiz show - which was first launched in 1986 - last aired in 2002, hosted by former Blue Peter presenter Mark Curry.
Stephen said the show had been given a makeover for 2013, but he refused to let it be turned into a celebrity format, like other revivals of hit quiz shows such as Mr and Mrs and Family Fortunes.
He said: "The one thing I put my foot down on was this must not turn into celebrity Catchphrase. There will be one at the end of each series, but that's it.
"It's all about members of the public and the unpredictability of what they're going to say. There aren't many shows on telly that are doing that."
Catchphrase returns to ITV this Sunday.
Patrick McLennan is a London-based journalist and documentary maker who has worked as a writer, sub-editor, digital editor and TV producer in the UK and New Zealand. His CV includes spells as a news producer at the BBC and TVNZ, as well as web editor for Time Inc UK. He has produced TV news and entertainment features on personalities as diverse as Nick Cave, Tom Hardy, Clive James, Jodie Marsh and Kevin Bacon and he co-produced and directed The Ponds, which has screened in UK cinemas, BBC Four and is currently available on Netflix.
An entertainment writer with a diverse taste in TV and film, he lists Seinfeld, The Sopranos, The Chase, The Thick of It and Detectorists among his favourite shows, but steers well clear of most sci-fi.
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