Apprentice Kimberly sacked for 'pants' idea

Apprentice Kimberly sacked for 'pants' idea
Apprentice Kimberly sacked for 'pants' idea (Image credit: Talkback Thames)

Kimberly Davis was fired from The Apprentice on Wednesday, carrying the can for one of the worst ideas ever conceived by a team on the BBC One reality show. The show saw candidates tasked with creating a cereal brand, a character, design some packaging, put together a marketing campaign and film a TV advert. Marketing consultant Kimberly, 33, headed up Ignite but the team bickered and Philip eventually bulldozed his character 'Pantsman' through, despite Lorraine's protestations. Speaking after the show, Kimberly said: "If this was the real world, I had my own company and if any of these behaviours had started up in the real world I would have had one conversation with them. I would have given them a warning. "I do not tolerate that kind of behaviour in the real world." Sir Alan Sugar said Ignite's campaign would have been: "Funny if it was in the middle of a Harry Enfield show but to actually use it to sell products is not funny. "It's stupid." Looking back, Kimberly said of being given the push: "I'm gutted, of course... "I knew that I had a tough challenge ahead of me as Philip and Lorraine had never been in the boardroom before, but I really believed that I could convince Sir Alan and show their lack of professionalism and their flaws to him and I thought that he would be able to see through their faults. "But unfortunately it didn't work out that way."

Patrick McLennan

Patrick McLennan is a London-based journalist and documentary maker who has worked as a writer, sub-editor, digital editor and TV producer in the UK and New Zealand. His CV includes spells as a news producer at the BBC and TVNZ, as well as web editor for Time Inc UK. He has produced TV news and entertainment features on personalities as diverse as Nick Cave, Tom Hardy, Clive James, Jodie Marsh and Kevin Bacon and he co-produced and directed The Ponds, which has screened in UK cinemas, BBC Four and is currently available on Netflix. 


An entertainment writer with a diverse taste in TV and film, he lists Seinfeld, The Sopranos, The Chase, The Thick of It and Detectorists among his favourite shows, but steers well clear of most sci-fi.