Baggs 'The Brand' battered in Apprentice interview
Apprentice hopeful Stuart Baggs takes a battering in the interviews round of the reality show. Lord Sugar's former aide Margaret Mountford returns to grill the candidates competing for a job with the Amstrad boss in the semi-final of the BBC show and is not impressed when 21-year-old Stuart greets her warmly. Margaret replies with raised eyebrows: "Would you normally address an interviewer who you hadn't met by their first name?" Telecoms entrepreneur Stuart, the youngest of the candidates, investment banker Chris Bates, 23, property developer Jamie Lester, 28, cleaning company owner Joanna Riley, 25, and banking manager Stella English, 30, all have their CVs gone through with a fine-toothed comb by a panel of Lord Sugar's most critical business advisers. Trouble-shooter Claude Littner puts Stuart in his place, shooting down his claims that he is a brand. Claude challenges him: "I'm Stuart Baggs The Brand: what on earth are you talking about? You're a 21-year-old kid. You're not a brand." Stuart said: "Well if you look at what a brand means." But a furious Claude interrupts: "Don't tell me what a brand means, OK. You're not a brand." Stuart refuses to give up, responding: "I think I might be." Corporate lawyer Alan Watts tells the young entrepreneur: "You're actually not a very nice person, are you? You appear to be prepared to do anything to further your career. You don't seem to have any ethics." After a day of being grilled in the interviews, Stuart remarks: "I feel like I've just gone 10 rounds with Mike Tyson. My head is spinning."
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Patrick McLennan is a London-based journalist and documentary maker who has worked as a writer, sub-editor, digital editor and TV producer in the UK and New Zealand. His CV includes spells as a news producer at the BBC and TVNZ, as well as web editor for Time Inc UK. He has produced TV news and entertainment features on personalities as diverse as Nick Cave, Tom Hardy, Clive James, Jodie Marsh and Kevin Bacon and he co-produced and directed The Ponds, which has screened in UK cinemas, BBC Four and is currently available on Netflix.
An entertainment writer with a diverse taste in TV and film, he lists Seinfeld, The Sopranos, The Chase, The Thick of It and Detectorists among his favourite shows, but steers well clear of most sci-fi.