A chef who sang to impress investors on the TV show Dragons' Den will see thousands of bottles of his Reggae Reggae Sauce on Sainsbury's shelves. Levi Roots was making batches of the spicy sauce - a secret family recipe - in his kitchen until four weeks ago when he asked the TV entrepreneurs for investment. The singer, who was nominated for best reggae singer at the 1998 Mobo awards, wanted £50,000 to expand and was offering 20 per cent of his business in return. Peter Jones and Richard Farley each offered £25,000 in return for a 20 per cent stake each in his company, leaving Levi with only 60 per cent. Levi's risk paid off, as Sainsbury's announced it will sell Reggae Reggae Sauce at 607 stores for the next six months. The spicy jerk/barbecue sauce will sell for £1.49 in an exclusive deal arranged by Dragon Peter. The supermarket will also sell Levi's single Proper Tings (The Reggae Reggae Sauce Song) from March 12, for £3.99. He said: "I cannot believe what has happened to me since appearing on the show. It's been amazing and literally life-changing. "My phone has not stopped and it seems everybody everywhere wants a bottle of my sauce." His company, Roots Reggae Reggae Limited, will be manufactured by a Welsh company. But he will still protect his secret recipe which has been handed down his family's generations and was entrusted to him by his late Jamaican grandmother, Miriam. VIDEO: Watch a clip of Levi's winning pitch to the Dragons
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