Nick Ross - the new face of Lynx?

Nick Ross - the new face of Lynx?
Nick Ross - the new face of Lynx? (Image credit: PA Archive/PA Photos)

Control yourself ladies, but former Crimewatch presenter Nick Ross has been approached to appear in a spin-off for a Lynx TV ad campaign. The 59-year-old has hosted the BBC One programme for the past 23 years - and fronted his final show on Tuesday. Now Lynx bosses would like to see him star in the male grooming brand's Vicewatch, a spoof crime investigation, marking the launch of the new Vice variant. The shot stars a Morgan Freeman lookalike who works as a detective and is trying to discover who, or what, is responsible for the 'crimewave of passion' - a world where the usually innocent girls have gone bad and are uncontrollably committing crimes on men who wear Lynx Vice. A Lynx spokesperson said: "As the face of Crimewatch for so many years Nick is synonymous with solving crimes and investigations. He's therefore a perfect fit to play the lead detective in our spoof crime scene Vicewatch." No word yet on whether or not Nick finds the deal fragrant.

The What's on TV team brings you everything you need to know about the world of TV. We have all the information on what is happening in the soaps, what you can't afford to miss on television and which new shows and series are launching. Our handy guides, to all the latest TV shows, bring you everything you need to know about new launches, returning series and must-see events so that you don't miss a thing..