Piers Morgan has signed up to host Good Morning Britain once again – despite being rebuked by the broadcasting watchdog during his recent stint on the show.
The former newspaper editor proved something of a Marmite host when he joined Susanna Reid earlier this year, filling in for Ben Shephard.
Piers Morgan and Susanna Reid on Good Morning Britain (Ken McKay/ITV/Rex)
Some loved his presence, while others were not so keen.
Now he will be back on the week of July 13 while Ben is on holiday, fronting the ITV show from Monday to Wednesday.
Earlier this week Piers was rebuked by the broadcasting watchdog after he laughed during his stint on Good Morning Britain when a guest swore live on-air.
Susanna apologised to viewers who tuned into the ITV show and heard French daredevil climber Alain Robert drop the F-word.
But Piers had laughed before Susanna stepped in to apologise when the climber, known as 'the French Spiderman', swore for the second time.
— Good Morning Britain (@GMB) June 18, 2015
Watchdog Ofcom said: “ITV broadcast several apologies very soon after the two instances of offensive language…
“We did have concerns, however, that the effect of these apologies were lessened to a degree by the fact that Piers Morgan laughed after Alain Robert said ‘f***ing’ for the second time and then further reacted, as ITV said, ‘more humorously’.”
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