ITV's Daybreak to be rebranded Good Morning Britain?

By
( )
published

ITV's Daybreak breakfast show could be rebranded Good Morning Britain in the next few weeks, it has been reported.

The revamp would revive the name which was used by the station's morning show when it launched a breakfast TV service in 1983.

Daybreak was launched in 2010, replacing the well-established GMTV, but has struggled to increase the audience of its predecessor. Launch presenters Adrian Chiles and Christine Bleakley were dropped a little over a year after the programme premiered.

It has since been given an overhaul, with Aled Jones and Lorraine Kelly fronting the programme.

The Sun reported the proposed name change and BBC Breakfast presenter Susanna Reid - a finalist on last year's Strictly Come Dancing - is said to be in talks for a main presenting role.

An ITV source said there would be no changes on screen within the next week.

 

CATEGORIES
Patrick McLennan
Patrick McLennan

Patrick McLennan is a London-based journalist and documentary maker who has worked as a writer, sub-editor, digital editor and TV producer in the UK and New Zealand. His CV includes spells as a news producer at the BBC and TVNZ, as well as web editor for Time Inc UK. He has produced TV news and entertainment features on personalities as diverse as Nick Cave, Tom Hardy, Clive James, Jodie Marsh and Kevin Bacon and he co-produced and directed The Ponds, which has screened in UK cinemas, BBC Four and is currently available on Netflix. 

An entertainment writer with a diverse taste in TV and film, he lists Seinfeld, The Sopranos, The Chase, The Thick of It and Detectorists among his favourite shows, but steers well clear of most sci-fi.