See the first pics from the new Britain's Got Talent trailer!

UNDER STRICT EMBARGO UNTIL 00.01 ON FRIDAY 11TH MARCH Screen Grab: Alesha Dixon This Spring, BritainÕs Got Talent returns, celebrating 10 triumphant years of amazing talent. This yearÕs promo, shot exclusively for the launch of the series, airs for the first time on ITV this Friday 11th March. The trail sees the dream team of judges - Simon, Amanda, Alesha and David, plus hosts, Ant & Dec - taking viewers into a magical fairy-tale world. Here they all tell the story of the astounding and surprising talent which BGT is famed for and the fairy-tale journey which the acts encounter when entering the biggest entertainment show on TV. The new series returns to ITV in the coming weeks, where viewers will once more be amazed and astounded by a remarkable lineup of acts, one of whom will go on to be crowned the 10th winner of BritainÕs Got Talent, getting their happily ever afterÉ Now thatÕs a Cinderella Story. ©ITV This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Plc Picture Desk. Full Terms and conditions are available on the website www.itvpictures.com

Britain’s Got Talent celebrates 10 years of amazing talent – and not so amazing talent – when it returns to ITV this spring. And fans will be excited to know that a fairy-tale-themed trailer for the new series will air on ITV tonight, Friday 11 March!

The amazing ad sees the judges – Simon Cowell, Amanda Holden, Alesha Dixon and David Walliam – and hosts Ant and Dec taking viewers into a magical world where they recount the story of the talent that BGT is famed for and the fairy-tale journey which the acts encounter when they enter the biggest entertainment show on TV. Oh, and it includes David Walliams doing this in his pants…

UNDER STRICT EMBARGO UNTIL 00.01 ON FRIDAY 11TH MARCH Screen Grab: David Walliams This Spring, BritainÕs Got Talent returns, celebrating 10 triumphant years of amazing talent. This yearÕs promo, shot exclusively for the launch of the series, airs for the first time on ITV this Friday 11th March. The trail sees the dream team of judges - Simon, Amanda, Alesha and David, plus hosts, Ant & Dec - taking viewers into a magical fairy-tale world. Here they all tell the story of the astounding and surprising talent which BGT is famed for and the fairy-tale journey which the acts encounter when entering the biggest entertainment show on TV. The new series returns to ITV in the coming weeks, where viewers will once more be amazed and astounded by a remarkable lineup of acts, one of whom will go on to be crowned the 10th winner of BritainÕs Got Talent, getting their happily ever afterÉ Now thatÕs a Cinderella Story. ©ITV This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Plc Picture Desk. Full Terms and conditions are available on the website www.itvpictures.com

UNDER STRICT EMBARGO UNTIL 00.01 ON FRIDAY 11TH MARCH Screen Grab: David Walliams This Spring, BritainÕs Got Talent returns, celebrating 10 triumphant years of amazing talent. This yearÕs promo, shot exclusively for the launch of the series, airs for the first time on ITV this Friday 11th March. The trail sees the dream team of judges - Simon, Amanda, Alesha and David, plus hosts, Ant & Dec - taking viewers into a magical fairy-tale world. Here they all tell the story of the astounding and surprising talent which BGT is famed for and the fairy-tale journey which the acts encounter when entering the biggest entertainment show on TV. The new series returns to ITV in the coming weeks, where viewers will once more be amazed and astounded by a remarkable lineup of acts, one of whom will go on to be crowned the 10th winner of BritainÕs Got Talent, getting their happily ever afterÉ Now thatÕs a Cinderella Story. ©ITV This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Plc Picture Desk. Full Terms and conditions are available on the website www.itvpictures.com

Amanda plays the part of Cinderella. It looks like the clock's struck midnight judging by her coach!

UNDER STRICT EMBARGO UNTIL 00.01 ON FRIDAY 11TH MARCH Screen Grab: Amanda Holden This Spring, BritainÕs Got Talent returns, celebrating 10 triumphant years of amazing talent. This yearÕs promo, shot exclusively for the launch of the series, airs for the first time on ITV this Friday 11th March. The trail sees the dream team of judges - Simon, Amanda, Alesha and David, plus hosts, Ant & Dec - taking viewers into a magical fairy-tale world. Here they all tell the story of the astounding and surprising talent which BGT is famed for and the fairy-tale journey which the acts encounter when entering the biggest entertainment show on TV. The new series returns to ITV in the coming weeks, where viewers will once more be amazed and astounded by a remarkable lineup of acts, one of whom will go on to be crowned the 10th winner of BritainÕs Got Talent, getting their happily ever afterÉ Now thatÕs a Cinderella Story. ©ITV This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Plc Picture Desk. Full Terms and conditions are available on the website www.itvpictures.com

UNDER STRICT EMBARGO UNTIL 00.01 ON FRIDAY 11TH MARCH Screen Grab: Amanda Holden This Spring, BritainÕs Got Talent returns, celebrating 10 triumphant years of amazing talent. This yearÕs promo, shot exclusively for the launch of the series, airs for the first time on ITV this Friday 11th March. The trail sees the dream team of judges - Simon, Amanda, Alesha and David, plus hosts, Ant & Dec - taking viewers into a magical fairy-tale world. Here they all tell the story of the astounding and surprising talent which BGT is famed for and the fairy-tale journey which the acts encounter when entering the biggest entertainment show on TV. The new series returns to ITV in the coming weeks, where viewers will once more be amazed and astounded by a remarkable lineup of acts, one of whom will go on to be crowned the 10th winner of BritainÕs Got Talent, getting their happily ever afterÉ Now thatÕs a Cinderella Story. ©ITV This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Plc Picture Desk. Full Terms and conditions are available on the website www.itvpictures.com

When the new series arrives on ITV, viewers will once more be amazed and astounded by a remarkable line-up of acts, one of which will get their happy ever after when they eventually get crowned as the 10th winner of Britain’s Got Talent. Let's hope Simon looks a bit more impressed at the auditions than he does here…!

UNDER STRICT EMBARGO UNTIL 00.01 ON FRIDAY 11TH MARCH Screen Grab: Simon Cowell This Spring, BritainÕs Got Talent returns, celebrating 10 triumphant years of amazing talent. This yearÕs promo, shot exclusively for the launch of the series, airs for the first time on ITV this Friday 11th March. The trail sees the dream team of judges - Simon, Amanda, Alesha and David, plus hosts, Ant & Dec - taking viewers into a magical fairy-tale world. Here they all tell the story of the astounding and surprising talent which BGT is famed for and the fairy-tale journey which the acts encounter when entering the biggest entertainment show on TV. The new series returns to ITV in the coming weeks, where viewers will once more be amazed and astounded by a remarkable lineup of acts, one of whom will go on to be crowned the 10th winner of BritainÕs Got Talent, getting their happily ever afterÉ Now thatÕs a Cinderella Story. ©ITV This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Plc Picture Desk. Full Terms and conditions are available on the website www.itvpictures.com

UNDER STRICT EMBARGO UNTIL 00.01 ON FRIDAY 11TH MARCH Screen Grab: Simon Cowell This Spring, BritainÕs Got Talent returns, celebrating 10 triumphant years of amazing talent. This yearÕs promo, shot exclusively for the launch of the series, airs for the first time on ITV this Friday 11th March. The trail sees the dream team of judges - Simon, Amanda, Alesha and David, plus hosts, Ant & Dec - taking viewers into a magical fairy-tale world. Here they all tell the story of the astounding and surprising talent which BGT is famed for and the fairy-tale journey which the acts encounter when entering the biggest entertainment show on TV. The new series returns to ITV in the coming weeks, where viewers will once more be amazed and astounded by a remarkable lineup of acts, one of whom will go on to be crowned the 10th winner of BritainÕs Got Talent, getting their happily ever afterÉ Now thatÕs a Cinderella Story. ©ITV This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Plc Picture Desk. Full Terms and conditions are available on the website www.itvpictures.com