Payday loan company drops bankrupt Katona

(Image credit: PA Wire/Press Association Images)

Kerry Katona has been dropped as the face of a payday lending company after filing for bankruptcy for a second time in five years.

The TV personality, who was the face of Cash Lady, recently filed for bankruptcy under the name Kerry Jane Elizabeth Katona at Wigan County Court, the Insolvency Service confirmed.

The Atomic Kitten singer and star of Celebrity Big Brother and I'm A Celebrity... Get Me Out Of Here! was first declared bankrupt in August 2008 after failing to pay the last instalment of a tax bill.

The Cash Lady payday loans firm offers small sums of cash up to £300.

In the advert for Cash Lady, Kerry told viewers: "We all have money troubles at some point - I know I have. You could see your bank and fill in loads of forms. But is there an easier way to get a loan? Check out CashLady.co.uk. With Cash Lady it's simple to apply for up to £300.

"It's dead fast, too. If you're approved, the money goes straight into your account."

PDBUK, who trade under the name Cash Lady, said in a statement: "Clearly, as a business, we are committed to responsible lending, so it is with sadness that we will not be able to continue using Kerry as the face of Cash Lady.

"We enjoyed working with Kerry a lot, and we wish her all the best in her future endeavours."

Patrick McLennan is a London-based journalist and documentary maker who has worked as a writer, sub-editor, digital editor and TV producer in the UK and New Zealand. His CV includes spells as a news producer at the BBC and TVNZ, as well as web editor for Time Inc UK. He has produced TV news and entertainment features on personalities as diverse as Nick Cave, Tom Hardy, Clive James, Jodie Marsh and Kevin Bacon and he co-produced and directed The Ponds, which has screened in UK cinemas, BBC Four and is currently available on Netflix.

An entertainment writer with a diverse taste in TV and film, he lists Seinfeld, The Sopranos, The Chase, The Thick of It and Detectorists among his favourite shows, but steers well clear of most sci-fi.