Phillip, 56, will front this Saturday's British Soap Awards on ITV
Phillip Schofield has been transformed into Coronation Street legend Hilda Ogden ahead of presenting this Saturday’s British Soap Awards.
The This Morning presenter looks completely hilarious as the mop-wielding soap icon (famously played by the late great Jean Alexander) as he donned Hilda's clobber for a Heat photoshoot.
Phillip also dressed up as another soap legend, EastEnders baddie Nasty Nick Cotton (played by John Altman).
The pics certainly put a smile on the faces of fans!
And they seemed especially taken with his close resemblance to Nasty Nick, with one saying: "Are you related to the Cottons the likeness is uncanny." Another wrote: "You look amazing, proper eastend lol fair play @Schofe for being such a good sport."
Mind you not everyone was convinced with one suggesting Phil looks more like Danny Zuko in Grease!
Meanwhile, Phillip said his This Morning co-host Holly Willoughby was like the “younger sister he never had” and spoke about how they met up a lot to unwind.
“We see each other socially in the UK quite a lot. Occasionally we’ll do lunch, where we forget about telly and talk about life.”
Phillip and Holly are about to turn up on Corrie as part of Rosie Webster's exit storyline.
Talking about the scenes, Helen Flanagan, who plays Rosie, told us: "It was such fun to film. Everybody loves Holly and Phil, and whenever I’ve met them they’ve been so kind.
"I think everyone will enjoy watching the scenes as they’re very funny. It was great going on the show in character as Rosie rather than as Helen.”
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David is the What To Watch Editor and has over 20 years of experience in television journalism. He is currently writing about the latest television and film news for What To Watch.
Before working for What To Watch, David spent many years working for TV Times magazine, interviewing some of television's most famous stars including Hollywood actor Kiefer Sutherland, singer Lionel Richie and wildlife legend Sir David Attenborough.
David started out as a writer for TV Times before becoming the title's deputy features editor and then features editor. During his time on TV Times, David also helped run the annual TV Times Awards. David is a huge Death in Paradise fan, although he's still failed to solve a case before the show's detective! He also loves James Bond and controversially thinks that Timothy Dalton was an excellent 007.
Other than watching and writing about telly, David loves playing cricket, going to the cinema, trying to improve his tennis and chasing about after his kids!