Susanna Reid: My top money-saving food tips

Matt Tebbutt, Susanna Reid

Susanna Reid reveals how we can save money in our kitchens in her new ITV show Save Money: Good Food.

Susanna Reid is used to a challenge as she gamely holds her own every day on the Good Morning Britain sofa alongside the forthright Piers Morgan! But now, in ITV’s eight-part series Save Money: Good Food, the 46-year-old has a new mission and a new co-host as she joins chef and Saturday Kitchen presenter Matt Tebbutt to help a range of families change their cooking and shopping habits and create delicious but cheap meals.

Here Susanne gives TV Times her top tips for saving money in the kitchen…


(Image credit: Isopix/REX/Shutterstock)

Don’t have your head turned by supermarket promos “Check that it is the absolute best price you can get for that item and if you go for a ‘buy one get one free’ make sure you’ll use the free thing.”

Ditch your preconceptions about own-brands “People have a tribal loyalty to the baked beans or cornflakes they grew up with, but the cheaper alternative can be just as tasty and save you money.”

 Relax about ‘best before’ dates on fruit and vegetables “We chuck too much veg away thinking it is not edible when that’s not the case. If it looks and smells all right, you can usually still eat it.”

Frozen veg

(Image credit: VOISIN/PHANIE/REX/Shutterstock)

Your freezer is your friend "People treat their freezers like Narnia and are scared of going in too deep, but you should use you frozen food and it is often cheaper than fresh."

Cook meals that the whole family can enjoy “Try not to end up cooking something for your kids and then something else for yourself because then you are spending twice.”

Save Money: Good Food premieres on Tuesday, April 4 on ITV at 8pm


Caren Clark

Caren has been a journalist specializing in TV for almost two decades and is a Senior Features Writer for TV Times, TV & Satellite Week and What’s On TV magazines and she also writes for What to Watch.

Over the years, she has spent many a day in a muddy field or an on-set catering bus chatting to numerous stars on location including the likes of Olivia Colman, David Tennant, Suranne Jones, Jamie Dornan, Dame Judi Dench and Sir Derek Jacobi as well as Hollywood actors such as Glenn Close and Kiefer Sutherland.

Caren will happily sit down and watch any kind of telly (well, maybe not sci-fi!), but she particularly loves period dramas like Call the Midwife, Downton Abbey and The Crown and she’s also a big fan of juicy crime thrillers from Line of Duty to Poirot.

In her spare time, Caren enjoys going to the cinema and theatre or curling up with a good book.