Watch the new X Factor 2013 promo (VIDEO)

The X Factor has released a new 60-second promo for the upcoming series of ITV's singing talent show.

The promo video features an unknown, but extremely gifted girl hanging out her washing and singing Lost in Music along to her iPod... And a crowd is soon drawn to her voice.

Watch The X Factor promo here.

Patrick McLennan is a London-based journalist and documentary maker who has worked as a writer, sub-editor, digital editor and TV producer in the UK and New Zealand. His CV includes spells as a news producer at the BBC and TVNZ, as well as web editor for Time Inc UK. He has produced TV news and entertainment features on personalities as diverse as Nick Cave, Tom Hardy, Clive James, Jodie Marsh and Kevin Bacon and he co-produced and directed The Ponds, which has screened in UK cinemas, BBC Four and is currently available on Netflix.

An entertainment writer with a diverse taste in TV and film, he lists Seinfeld, The Sopranos, The Chase, The Thick of It and Detectorists among his favourite shows, but steers well clear of most sci-fi.