James Arthur films ‘bizarre’ Brazilian soap: ‘It was watched by millions’

James was called upon after his song featured in the soap

James Arthur is not a name you would usually associate with a soap opera – but the singer has only gone and starred in one of the biggest in the world!

Watched by 50 million people, O Tempo Não Para (Crashing Into the Future), is a Brazilian telenova that is only in its second year but has already amassed a huge fan base.

And after using one of James’ songs for a steamy scene, his single Naked shot to the top of charts and he was even asked to fly over and make a cameo – and the whole experience, according to James, was “bizarre”.

"'Naked' was featured in a finale episode, and they played literally the whole song throughout this steamy romance scene,” he told Dermot O'Leary on his BBC Radio 2 show.

“I think it was watched by millions and millions of people and they had the idea to have me come and perform in the show, so I kind of played a gig within the soap opera and the couple from the previous steamy romance scene were having a moment there as well.”

And after his experience, James claims loved British soaps like EastEnders and Coronation Street could learn a thing or two.

He added: "It was bizarre to be in that production level. I mean, we have EastEnders and Coronation Street and no disrespect to them, I'm sure a lot goes into that, but they pump this out every day and it's got movie quality production to that. It was a big deal."

Jenni McKnight is a beauty, lifestyle and entertainment journalist, currently US Lifestyle Editor for HELLO! Online. She has also written for HELLO! Magazine, GoodTo, CelebsNow, Daily Mirror and Yahoo!  Her first big break came when she interned on the Guilty Pleasures showbiz desk at Metro newspaper. She has since worked on the online lifestyle team at Woman & Home and Woman and was Senior Content Editor at CelebsNow.