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'Hi-de-Hi!' Our ultimate guide to the classic holiday camp comedy

The Hi-de-Hi! cast.
The Hi-de-Hi! cast. (Image credit: BBC)

Morning Campers! Hi-de-Hi!, the classic 1980s BAFTA-winning sitcom from Dad’s Army creators Jimmy Perry and David Croft, is arriving on Britbox in the UK on March 11, with all nine series ready to binge watch and bring some laughs. So we’ve decided to take a look at the famous holiday camp comedy!

Set in 1959 at the fictional holiday camp of Maplins in Crimpton-on-Sea, the hit show follows the antics of the camp’s Yellowcoats, most of them struggling actors or has-beens, as they try to entertain a stream of British holidaymakers. To foster some enthusiasm at the resort the staff would shout "Hi-de-Hi!" at the campers to which they'd expect the shouted response "Ho-de-Ho!". This was typical of most British holiday camps back in the day!

The holiday camp's greedy and philandering owner Joe Maplin was never seen, only talked about in deferential terms.

The show was based on Jimmy Perry’s experience as a Redcoat at Butlins in the 1950s and originally ran on BBC1 between 1980 and 1988. It proved such a hit, it drew audiences of around 20 million, won a BAFTA in 1984 for Best Comedy Series and made huge stars of the entire cast.

Here’s our run-down of who’s who in Hi-de-Hi! and some of the shows must-watch moments. All together now, "Hi-de-Hi!’" "Ho-de-Ho!"…

Where was Hi-de-Hi! filmed?

The BBC began filming the Hi-de-Hi! pilot episode in the spring of 1979, followed by the full series. The outside scenes — with that famous Olympic-sized swimming pool — were all shot at the Warner's holiday camp at Dovercourt, on the Essex coast, and filming always began in the spring before the holiday camp opened to customers. It meant the cast were often shivering in the cold as they had to wear summer clothes for scenes! The Dovercourt holiday camp sadly closed for business in 1990 and has since been demolished to make way for a housing estate. 

Many of the seaside shots were filmed on the beach at Dovercourt, while Weybourne station doubled as the railway station at fictional Crimpton-On-Sea. Another famous outside location later in the show's eight-year run was St Mary's Church in Lawford, Essex, where Gladys married her then boss The Honourable Squadron Leader Clive Dempster DFC (David Griffin).

Most indoor scenes were filmed at the BBC's studios.

Hi-de-Hi! cast — Ruth Madoc as Gladys Pugh

Hi-de-Hi! cast – Gladys, Jeffrey and Ted.

Hi-de-Hi! cast – Gladys, Jeffrey and Ted. (Image credit: BBC)

In Hi-deHi! Ruth Madoc plays head Yellowcoat Gladys Pugh, who greets all on the site with her catchphrase "Morning Campers". She was queen of the false eyelashes and ta flirty Welsh lilt. Over the series Gladys develops a smoldering passion for the camp’s uptight posh manager Jeffrey Fairbrother. But despite their many scenes together, she never seems to manage to snare him. Gladys recently became a name on everyone’s lips again thanks to the C4 and HBO Max drama It’s A Sin after Welsh boy Colin (Callum Scott Howells) was given the nickname 'Gladys Pugh' by his friends.

Ruth Madoc is an actress and singer who was born in Norfolk but was brought up in Wales by her Welsh grandmother Etta. Hollywood came a calling early on when she had a singing role in the classic 1971 musical movie Fiddler On The Roof, playing a widower's wife Fruma Sarah who came back from the dead to haunt Tevye (Topol) in what are very bizarre and frightening scenes during the song Tevye's Dream

In recent years, Ruth's known well for her role in BBC comedy series Little Britain, playing the mother of 'Only Gay in The Village' Daffyd Thomas (Matt Lucas). 

Ruth was once married to the late actor Philip Madoc who played a German submarine commander in a much-loved episode of classic war comedy Dad's Army.

Hi-de-Hi! cast — Su Pollard as Peggy Ollerenshaw

Su Pollard as Peggy Ollerenshaw in Hi-deHi!

Hi-DeHi! regular Su Pollard as Peggy Ollerenshaw. (Image credit: BBC)

Known for her frizzy perm and oversized specs, scatterbrained chalet maid Peggy Ollerenshaw, played by Su Pollard, aspires to be a Yellowcoat and tries to get involved in Maplins entertainment in any way she can, much to Gladys Pugh’s frustration.

Su Pollard is a much loved comedy actress who comes across as just as bonkers as Peggy. Prior to Hi-de-Hi! she'd starred in the 1978 sitcom Two Up, Two Down alongside Paul Nicholas about squatters. She hosted It's a Royal Knockout in 1987 and she's appeared in many reality series, including Last Laugh In Vegas on ITV, plus BBC comedies Oh! Dr Beeching! and You Rang M'Lord (see below) with many of the Hi-de-Hi! cast. She was also a guest star in the 2010 Christmas special of ITV comedy Benidorm.

Hi-de-Hi! cast — Paul Shane as Ted Bovis

Paul Shane as Ted Bovis (left) with Jeffrey Holland as Spike in Hi-de-Hi!

Paul Shane as Ted Bovis (left) with Jeffrey Holland as Spike in Hi-de-Hi! (Image credit: BBC)

Ted Bovis is Maplins’ host and comic, famed for his Teddy boy quiff and loud checked jackets, and he's of course very popular with the campers. But he’s also a bit of a wrong’un, always trying to cheat the holidaymakers out of cash with fake raffles and rigged bingo. 

Ted was played by the late Paul Shane who passed away in 2013. In 1979, Paul was spotted playing Frank Roper in an episode of Coronation Street by writer Jimmy Perry, who thought he'd be perfect for the part of Ted. The rest was TV history....

Hi-de-Hi! cast — Jeffrey Holland as Spike Dixon

Hi-de-Hi cast: Jeffrey Holland as Spike (centre) with Paul Shane as Ted Bovis and Ruth Madoc as Gladys Pugh.

Hi-de-Hi cast: Jeffrey Holland as Spike (centre) with Paul Shane as Ted Bovis and Ruth Madoc as Gladys Pugh. (Image credit: BBC)

Hi-de-Hi! was Jeffrey’s big break. In the show he plays hapless comedian Spike Dixon, who tries — and fails — to branch out into his own style of comedy. Law-abiding Spike also shares a chalet with Ted and tries very hard to turn a blind eye to his money-making scams. 

Hi-de-Hi! cast — Simon Cadell as Professor Jeffrey Fairbrother

Simon Cadell (centre)

Hi-de-Hi! cast: Simon Cadell at the mic as Jeffrey Fairbrother about to address the holidaymakers around the Olympic-sized swimming pool. (Image credit: BBC)

The object of Gladys Pugh's’ affections, Jeffrey Fairbrother is an uptight Cambridge-educated professor turned entertainment manager. Having joined Maplins in the hope it would help him gain an insight into the ordinary people, he ends up out of his depth and deeply embarrassed by Gladys’ longing glances and Ted’s lavatorial humour. Simon Cadell, who played Jeffrey for the first five series, was married to Rebecca Croft, the daughter of Hi-de-Hi!'s co-creator David Croft. Sadly he was just 45 died in 1996 after a battle with non-Hodgkin lymphoma.

Hi-de-Hi!’s best moments…

Hi-de-Hi! became known for its long-running comedy themes, such as Peggy's dreams of becoming a Yellowcoat. Peggy finally fulfils her ambition in the very last episode of the sitcom, when another Yellowcoat is hospitalised and she’s recruited as a stand in. But unfortunately it’s a pretty short-lived job when Peggy collapses from exhaustion after just one day!

Other classic moments include several of Ted’s scams, including asking unsuspecting holidaymakers to donate the Campers’ Amenity Fund, which he puts on a horse that comes in at 33-1.

Then there’s Mr Partridge (Leslie Dwyer) – catchphrase ‘I hate kids!’ – who is Maplins' boozy Punch and Judy man. In one episode, frustrated by the lack of respect from some increasingly bad-mannered children, he ends up trying to throttle a boy who’s spoiling his show and it’s up to Ted to save his job.

But who can forget Gladys quivering with passion every time she sees uptight manager Mr Fairbrother? One episode has a "did-they-didn’t-they’" moment when Mr Fairbrother gets so drunk he can’t remember the night before. So did he sleep with Gladys?

Snobby duo Yvonne and Barry Stuart-Hargreaves (played by the late Barry Howard and Diane Holland) teach ballroom dancing to the campers, but things don't ever go as smoothly as Strictly Come Dancing...

Was there a Hi-de-Hi! sequel series?

No, but there was a later BBC1 comedy series called You Rang M’lord? which ran from 1990 to 1993 and featured some of the Hi-deHi! cast including Paul Shane, Su Pollard and Jeffrey Holland. It followed staff at a stately home after the war. The BBC's nostalgic railway comedy Oh, Doctor Beeching! (1995-1996) also featured the same three Hi-de-Hi! cast.

The memorable Hi-de-Hi! theme tune…

The show’s rock and roll theme tune was indicative of the era in which the comedy was set. Called Holiday Rock, this title tune was sung by Ken Barrie who later provided the voice of Postman Pat on the popular animated kids' TV series. The song was later released as single with the main vocal part sung by cast member Paul Shane and the Yellowcoats (it featured several members of the cast on backing vocals)

How you can rewatch every series of Hi-de-Hi very soon…

All nine series of Hi-de-Hi! arrive on Britbox on March 11. Enjoy the nostalgia!