Here are all the profile icon options on Netflix
New icons and characters are on the way all the time. Among the shows you can pick from are Squid Game and Stranger Things

One way to personalize your account on Netflix is to pick profile icons based on your favorite show, to differentiate your profile from all the others associated with your account.
Netflix lets you pick a small square icon to define your profile, from a selected list based on its popular shows and movies. You can find a list below of which properties are included.
However, this list changes quite a bit, as Netflix often removes shows from its profile icon list. And so if you find an icon you like, you better pick it and hold onto it. Check out our best shows on Netflix guide for series to enjoy on the streaming service.
Here are all the series and movies from which you can choose characters. This is correct as of June 16, 2025, and doesn't include "The Classics" of standard Netflix-themed options.
- Stranger Things
- Squid Game
- Outer Banks
- Bridgerton
- The Crown
- Cobra Kai
- Wednesday
- Sex Education
- Black Mirror
- Money Heist
- Lucifer
- Arcane
- ONE PIECE
- Heartstopper
- Fuller House
- Dark
- Big Mouth
- Lupin
- Asterix & Obelix: The Big Fight
- Carmen Sandiego
- Gabby's Dollhouse
- Orange is the New Black
- Raw
- The Umbrella Academy
- Young Royals
- Lost in Space
- The Witcher
- Love, Death & Robots
How to change your Netflix profile icon
On the web
- Mouse over your profile icon in the top-right and select 'Manage Profiles'.
- Select the profile you want to change the icon of.
- In the icon image, click the little 'pen' icon in the bottom-left
- Choose from the list and select your option.
- If you're happy with your choice, select 'Let's do it' and then 'save'.
On a phone
- Select 'My Netflix' in the bottom right
- Press the three-horizontal-line menu icon in the top right, and press 'Manage Profiles'.
- Select the profile you want to change the icon of.
- In the icon image, select the little 'pen' icon in the bottom-right
- Choose from the list and select your option.
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David is the What To Watch Editor and has over 20 years of experience in television journalism. He is currently writing about the latest television and film news for What To Watch.
Before working for What To Watch, David spent many years working for TV Times magazine, interviewing some of television's most famous stars including Hollywood actor Kiefer Sutherland, singer Lionel Richie and wildlife legend Sir David Attenborough.
David started out as a writer for TV Times before becoming the title's deputy features editor and then features editor. During his time on TV Times, David also helped run the annual TV Times Awards. David is a huge Death in Paradise fan, although he's still failed to solve a case before the show's detective! He also loves James Bond and controversially thinks that Timothy Dalton was an excellent 007.
Other than watching and writing about telly, David loves playing cricket, going to the cinema, trying to improve his tennis and chasing about after his kids!
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