'Bake Off' fans are ALL obsessing over the same Noel Fielding mystery

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The Great British Bake Off viewers can't get enough of presenter Noel Fielding's outfit choices.

The Great British Bake Off hosts, judges and bakers.
The Great British Bake Off fans are all obsessing over Noel's statement knitwear. (Image credit: ©Mark Bourdillon/Love Productions)

The Great British Bake Off 2021 arrived on our screens last night in all its sugar-coated glory, leaving fans around the country rejoicing... and also suddenly developing Tuesday evening cake cravings! 

Viewers were treated to a brilliant first episode, full of comical openings, hilarious Matt Lucas jokes, and of course, plenty of baking disasters. 

Paul Hollywood and Prue Leith wasted no time in putting the twelve new bakers to the test asking them to make swiss roles, setting a technical challenge to bake malt loaf, while the showstopper saw bakers trying to create a "gravity defying" cake to wow the judges. 

Noel Fielding in The Great British Bake Off

Fans can't get enough of Noel's jumper and have been trying to work out where he got it from.  (Image credit: Channel 4)

Sadly Tom was the first baker to leave the tent after his showstopper failed to fit the bill, but as well as talking about how sad they were to see Tom leave the show, viewers were also talking on social media about Noel Fielding and his wardrobe choices.

Noel Fielding in The Great British Bake Off

Contestant Lizzie appeared to share Noel's love for smiley faces.  (Image credit: Channel 4)

Fans could not get enough of Noel's smiley jumper and soon took to Twitter to share their thoughts and ask where Noel might have bought his statement knitwear...

The mystery of where Noel got his jumper was soon solved by one eagle-eyed fan who noticed that it was from online retailer isawitfirst.com. 

However, sadly for Noel fans, the jumper is already out of stock.  

With the first contestant already out, next week's The Great British Bake Off will see Biscuit Week hit the tent, putting the remaining 11 bakers to the challenge of making jammy dodgers. 

But who will be star baker, and who will crumble under the pressure? 

The Great British Bake Off airs Tuesdays at 8pm on Channel 4. 

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Claire Crick
Claire Crick
Assistant Managing Editor at What To Watch

Claire is Assistant Managing Editor at What To Watch and has been a journalist for over 15 years, writing about everything from soaps and TV to beauty, entertainment, and even the Royal Family. After starting her career at a soap magazine, she ended up staying for 13 years, and over that time she’s pulled pints in the Rovers Return, sung karaoke in the Emmerdale village hall, taken a stroll around Albert Square, and visited Summer Bay Surf Club in sunny Australia. 

After learning some tricks of the trade at websites Digital Spy, Entertainment Daily, and Woman & Home, Claire landed a role at What’s On TV and whattowatch.com writing about all things TV and film, with a particular love for Aussie soaps, Strictly Come Dancing and Bake Off. 

She’s interviewed everyone from June Brown — AKA Dot Cotton — to Michelle Keegan, swapped cooking tips with baking legend Mary Berry backstage at the NTAs, and danced the night away with soap stars at countless awards bashes. There’s not a lot she doesn’t know about soaps and TV and can be very handy when a soapy question comes up in a pub quiz! 

As well as all things soap-related, Claire also loves running, spa breaks, days out with her kids, and getting lost in a good book.