CBS today announced that January 2020 was a record month for CBS All Access. While it didn't give specific numbers, the press release says that the premiere of Star Trek: Picard and the 62nd Annual Grammy Awards — in addition to postseason NFL — led to a 115 percent increase in the number of total streams for the month. And the monthly number of subscribers was up 180 percent.
And that's with five days (and the second episode of Picard — "Maps and Legends") still to come.
CBS also said that the week of Jan. 19-25 was its second-highest for CBS All Access, "following closely behind the week of the 2019 Super Bowl," which was broadcast on CBS. (This year's game — Super Bowl LIV — is on Fox .)
Zooming in to the single-day level, CBS says Jan. 26 marked the most-streamed Grammys to date, with a new record for sign-ups on the day of the Grammys — some 80 percent higher than last year, and more than 30 percent more unique viewers.
Or, in other words, more people are streaming than ever, and more people are streaming CBS All Access than ever. Not bad.
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CBS All Access is the streaming side of the longtime broadcast network. It's got much of the back catalog and current shows, as well as a number of exclusives like Star Trek: Picard and The Twilight Zone.
"STAR TREK: PICARD," "GRAMMYS" DRIVE CBS ALL ACCESS TO NEW RECORD HIGHS
Series Premiere of "Star Trek: Picard" and Last Night's "Grammy Awards®" Drive New Record Month for Subscriber Sign-Ups
"Star Trek: Picard" Drives Largest Number of Unique Viewers and Streams Ever for a Series Premiere on CBS All Access
"The 62nd Annual Grammy Awards" Was the Most-Streamed "Grammys" to Date and Marked a New Record for Subscriber Sign-Ups on a "Grammy Awards'" Sunday
NEW YORK – Jan. 27, 2020 – CBS All Access, CBS' digital subscription video on demand and live streaming service, today announced the service has already hit a new record for subscriber sign-ups in a month, following the premiere of STAR TREK: PICARD, last night's live stream of THE 62ND ANNUAL GRAMMY AWARDS® and a great month of football. January 2020 surpassed the previous monthly record of February 2019. In addition, last week marked the second-best sign-up week ever for the service, following closely behind the week of the 2019 Super Bowl.
In addition to the record month for subscriber sign-ups, STAR TREK: PICARD's premiere also marked a new record for total streams and drove the highest volume of subscribers streaming a CBS All Access original series to date, up more than +115% and +180% over the previous record set by STAR TREK: DISCOVERY, making the series the service's most-watched premiere ever.
"We've seen tremendous continued growth in the service, and the new records we've experienced due to STAR TREK: PICARD, the GRAMMYs and a fantastic season of football are a phenomenal way to kick off what will be a fantastic year for CBS All Access," said Marc DeBevoise, Chief Digital Officer, ViacomCBS, and President and CEO, CBS Interactive. "CBS All Access continues to build upon its great mix of programming – from original series, to sports and special events – and we've strategically programmed 2020 to bring subscribers an 'always on' calendar of must-watch series and events."
Yesterday's GRAMMY Awards marked the most-streamed GRAMMYs on the service to date and a new record for subscriber sign-ups on a GRAMMY Awards' Sunday. It surpassed last year by more than +80% in new sign-ups and +30% in unique viewers, on CBS All Access.
The series premiere of STAR TREK: PICARD is currently available to stream, and new episodes of the series will be available every Thursday exclusively on CBS All Access in the United States. As previously announced, the series was renewed for a second season prior to premiere.
THE 62ND ANNUAL GRAMMY AWARDS® is also now available to stream on-demand for free on CBS.com and the CBS mobile app and available on all other connected TV platforms via CBS All Access.
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