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‘Ant & Dec’s Limitless Win’— release date, trailer, and everything we know about the duo's new gameshow

Ant & Dec's Limitless Win
Ant & Dec's Limitless Win is coming to ITV soon. (Image credit: ITV)

Ant & Dec’s Limitless Win is a new game show, which features the world’s first limitless money ladder!

Described by ITV as "packed with drama, jeopardy and real emotion" Ant & Dec’s Limitless Win is quite literally the biggest prize ever conceived because there is no limit to how much contestants can take home. 

But not only is this a game show like no other, but it is also the duo’s first new TV format since they launched Ant & Dec’s Saturday Night Takeaway in 2002.

Speaking of the new series, Ant revealed: “We're genuinely so excited to launch this new series. It's something we've been developing with Hello Dolly and ITV for a while now and we can't wait for you all to experience it. We hope you love it as much as we do.”

Dec also commented: “It's been a number of years since we launched a brand new TV format, it's not something we do very often. But we've hit on something that is groundbreaking and innovative, and that's why we are so excited to host this series and bring it to the nation.”

Here’s everything we know about Ant & Dec's Limitless Win...

‘Ant & Dec’s Limitless Win’ release date

Ant & Dec's Limitless Win will begin on Saturday, Jan 8. at 8.30pm. It will run for one hour.  

How does ‘Ant & Dec’s Limitless Win’ work?

In this groundbreaking new format, every question is an opportunity for hopefuls to climb the endless money ladder and hit the jackpot. But, push their luck too far and they’ll crash out of the game and lose it all.

Talking about the concept, host Dec revealed that it's the kind of show that will have viewers playing along at home to see if they can get the questions right.

He revealed: "It’s one of those shows where people are going to be sat around the telly with their family trying to answer too. Even for us, as the hosts of the show, we absolutely love playing it. We don't know the questions before they come up or any of the answers. We don't see anything beforehand. We get to stand alongside those contestants and we play along in our heads."

What else do we know about the format?

Unlike other game shows, the questions don't necessarily increase in difficulty the higher up you go, so there's a lot of luck involved when it comes to Ant & Dec's Limitless Win. If the questions are on subjects you know a lot about, chances are you'll be able to win a decent amount of money!

Dec revealed: "It really depends on what your knowledge is. We have no idea what the contestants’ knowledge or their expertise is beforehand so they might just get lucky and it might just be an answer that they absolutely happen to know. It could be a sports question about your team or it could be a question about music or about art or about something that you just happen to know."

Is there a trailer?

Yes! The full trailer has now been unveiled and you can see just how tense Ant and Dec's new game show is going to be. The comedy duo can be seen helping contestants on their bid to win limitless amounts of cash... but it won't be plain sailing.

ITV originally shared an intense teaser of the new series, which shows the double act cry out in horror as their jaws drop for reasons we are yet to find out. You can watch it below...

Grace is a digital writer with WhatToWatch.com, where she writes series guides for must-watch shows and the latest TV news. She graduated from Anglia Ruskin University in 2020 with a degree in Writing and Film Studies, which only made her love for creative writing, film, and TV grow stronger.


Some of her favourite TV shows are Line of Duty, Fresh Meat, The Great British Bake Off, and Gogglebox. In her spare time, Grace likes to explore new places with her friends and family and, of course, watch and read about the latest films and TV series!