IMDb TV to launch in the U.K.
Ad-based streaming service IMDb TV is now available for U.K. viewers.
U.K. viewers have a brand new streaming service to enjoy, as Amazon has announced the U.K. launch of IMDb TV, according to a report from Variety. This marks the first international rollout of IMDb TV, a free, ad-supported streaming service that is a spinoff of the website IMDb (Internet Movie Database) and offers classic TV and films, as well as its own original content.
IMDb TV is available immediately for U.K. viewers, though initially only via the carousel on Amazon Prime Video. In the coming weeks a standalone app will be available for Fire TV users. Membership to Amazon Prime is not required to watch IMDb TV content.
The selection of IMDb TV titles for the U.K. will be smaller at first, explained Ryan Pirozzi, co-head of content and programming at IMDb TV to Variety, as the service attempts to learn from viewers what content they like to watch. That being said, among some of the initial titles available are Pulp Fiction, 2 Broke Girls and IMDb TV originals including Luke Bryan: My Dirt Road Diary and Moment of Truth.
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“Free streaming services are not unique, especially in the U.K., where there’s several broadcaster options [such as BBC iPlayer and Channel 4’s All4],” Pirozzi told Variety. “I think what is unique about us is ambitious, premium original series from Amazon Studios inside a free service: that is much more unique.”
Pirozzi would go on to say that while there are currently no plans to launch U.K.-specific original IMDb TV series at the moment, but it could happen as IMDb TV learns more about the type of content its users in the U.K. want.
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Michael Balderston is a DC-based entertainment and assistant managing editor for What to Watch, who has previously written about the TV and movies with TV Technology, Awards Circuit and regional publications. Spending most of his time watching new movies at the theater or classics on TCM, some of Michael's favorite movies include Casablanca, Moulin Rouge!, Silence of the Lambs, Children of Men, One Flew Over the Cuckoos Nest and Star Wars. On the TV side he enjoys Peaky Blinders, The Marvelous Mrs. Maisel, Saturday Night Live, Only Murders in the Building and is always up for a Seinfeld rerun. Follow on Letterboxd (opens in new tab).
By Martin Shore