Love Island fans are convinced a former contestant is back in the villa

Winter Love Island 2023 contestants chat in the South Africa villa
(Image credit: ITV Pictures)

Winter Love Island 2023 is finally here! The January version of the reality dating show is back on our screens with a brand new host, Maya Jama, and the islanders are ready to get to know each other. 

But as we were introduced to a fresh batch of love-hungry singletons, some fans at home were convinced one of them was actually a former contestant... Adam Collard! 

The personal trainer, who has actually been on Love Island twice already, started trending on Twitter as viewers couldn't help but think that new islander Kai Fagan looked a lot like Adam.

One said: "Kai has a look of Adam Collard and I can't unsee it #LoveIsland"; while another wrote: "he even sounds like adam collard what a jumpscare #loveisland".

"That’s not kai, that is literally adam collard back for a 3rd season #LoveIsland", another tweeted.

A fourth added: "is it me or does kai look identical to adam collard? #LoveIsland".

"Adam collard has sneaked in as Kai, he thinks he’s slick #LoveIsland", wrote another viewer.

And while Kai is not indeed Adam in disguise (as far as we're aware), he does seem to have a little bit of Adam in him — just in the first coupling up, he went through three girls. He first coupled up with Anna-May, before Olivia picked him. He then stepped forward for Tanyel, who ended up picking him as her first partner.

So maybe we will see some Adam behavior in Kai, judging by this first episode...

How to watch Love Island UK

Love Island is now underway on ITV2 and ITVX, with new episodes airing every night.

If you're away from home and can't access your usual streaming services, there's an easy way to catch up on Love Island no matter where you are — a Virtual Private Network (VPN). Our favorite ExpressVPN, lets you change your IP address on whichever device you want to watch your new favorite show on. It's easy to use, has great security and, best of all, it comes with a 30-day money-back guarantee.

Mariana Cerqueira

Mariana is Editor of My Imperfect Life. She has previously worked for titles including woman&home and Goodto. She was nominated for AOP Digital Journalist of the Year in 2020, and for New Digital Talent of the Year at the 2016 PPA Digital Awards. She’s mildly obsessed with reality TV (Love Island memes and Selling Sunset included) and spends far too much time checking her horoscope.