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'Ant & Dec's Limitless Win' — ITV shares trailer for BRAND NEW show

Ant & Dec's Limitless Win - Ant and Dec are perennial winners of the NTAs.
Ant and Dec have created a game show with the world’s first limitless money ladder. (Image credit: Getty)

ITV have released an intense new trailer for Ant and Dec’s upcoming game show Ant & Dec's Limitless Win, which features the world’s first limitless money ladder.

Ant revealed of the upcoming series: “We're genuinely so excited to launch this new series. It's something we've been developing with Hello Dolly and ITV for a while now and we can't wait for you all to experience it. We hope you love it as much as we do.”

Dec also commented: “It's been a number of years since we launched a brand new TV format, it's not something we do very often. But we've hit on something that is ground breaking and innovative, and that's why we are so excited to host this series and bring it to the nation.”

The last TV format they launched was Ant & Dec's Saturday Night Takeaway in 2002.

In the dramatic trailer, we see the double act cry out in horror as their jaws drop for reasons we are yet to find out.

Described by ITV as being 'packed with drama, jeopardy and real emotion' Limitless Win is quite literally the biggest prize ever conceived because every question is an opportunity for hopefuls to climb the endless money ladder and hit the jackpot. However, only a correct answer guarantees the cash. Who will manage to win the big jackpot?

Back in September, Ant and Dec took to Instagram to announce the news of their ground breaking new format. They captioned the post: “Casual thinking poses… poised to launch a top-secret, VERY special something rather soon… Oh wait! We forgot to clean the whiteboard. We should probably just tell you now then!! 

So, SO excited to be bringing you a ground-breaking, brand new TV format, featuring the world’s first-ever LIMITLESS jackpot and a money ladder that never... ever... ends! Ant & Dec’s Limitless Win is coming soon to @itv and ITV Hub. Brace yourselves folks!”

Ant & Dec's Limitless Win is due to air on ITV in early 2022.

Grace Morris

Grace is a digital writer with WhatToWatch.com, where she writes series guides for must-watch shows and the latest TV news. She graduated from Anglia Ruskin University in 2020 with a degree in Writing and Film Studies, which only made her love for creative writing, film, and TV grow stronger.


Some of her favourite TV shows are Line of Duty, Fresh Meat, The Great British Bake Off, and Gogglebox. In her spare time, Grace likes to explore new places with her friends and family and, of course, watch and read about the latest films and TV series!