How to watch Super Bowl 2024 online: live stream the big game, half-time show and ads around the world

The Super Bowl LVIII logo
(Image credit: NFL)

The 2024 Super Bowl, aka the Super Bowl LVIII, is shaping up to be an evening chock-full of fantastic sports and entertainment. The teams are in place, as is the half-time show, and the ads are slowly being announced too... now we just need to wait until Sunday, February 11.

Quick links

US: CBS (live TV streaming) | Paramount Plus (free trial available)
ITV1 / ITVX (free)
7Plus (free)
Watch abroad with a VPN

Nevada's Allegiant Stadium will host the San Francisco 49ers and Kansas City Chiefs as they return for a repeat of Super Bowl LIV, and after strong seasons either team could win.

But viewers aren't only going to be tuning in for football game. There are the famous Super Bowl commercials and also the half-time show, with Usher providing the latter this year.

Thankfully, the Super Bowl is pretty easy to watch online or on TV, wherever you are in the world. TV schedules for an event this massive get confirmed way ahead of time, so we already know channels in the US and UK. In many regions, your best option is a VPN, and our top pick is ExpressVPN.

So here's how to watch the Super Bowl 2024/LVIII, ready for when it takes place on Sunday, February 11.

How to watch the Super Bowl 2024 for free

In the following countries, the Super Bowl 2024 is available to watch for free on certain channels (though in some regions you'll need to be paying a license fee):

  • US: Paramount Plus (using code 'SUPERBOWL' at checkout for 1-month free trial) 
  • UK: ITV 1 (and ITVX online)
  • Australia: 7Plus

In some other countries, there's no free way to watch, so you'll have to sign up to a subscription service to nab access.


ExpressVPN is one of the simplest and most affordable ways to watch what you want from anywhere you want to watch it. 

It's straightforward and easy to use, has great security, is available on loads of streaming devices and, best of all, it comes with a 30-day money-back guarantee, so you can try it out 100% risk-free.

How to watch the Super Bowl in the US

Broadcast rights to the Super Bowl cycles each year. In 2024 the rights fall to CBS, and boy is the network making it easy to watch the game. Kickoff is at 6:30 pm ET/3:30 pm PT, though lots of the coverage will begin ahead of time.

Three different channels will air broadcasts of the Super Bowl: CBS for standard coverage, Univision for Spanish-language coverage and Nickelodeon for a broadcast focused towards younger audiences.

Traditional pay-TV providers always include CBS as part of their lineup, meaning anyone with that kind of cable subscription can watch the game. Also, if you have a TV antenna, you can receive your local CBS station's signal over the air. But if you've decided to cut the cord, several live TV streaming services offer these channels, or combinations of them at least.

Fubo, on its $74.99-per-month Pro package, DirecTV, on its $114.99-per-month Ultimate package and YouTube TV on its single $72.99-per-month plan offer all three channels. Nice and simple.

DirecTV's $69.99-per-month Entertainment package has CBS and Univision but no Nickelodeon, while Hulu with Live TV's single $69.99-per-month plan has CBS and Nickelodeon but no Univision. If you just want Nickelodeon, though, Philo TV carries the channel and costs just $25 each month, though it does not carry CBS and Univision.

The most affordable and accessible way to watch, though, is by using Paramount Plus. This $5.99 per month (or $59.99-per-year) streamer will host a live stream of the Super Bowl, and the app works on almost anything with a screen (and internet connection).

Plus, Paramount is temporarily offering a free way to watch. If you sign up to Paramount Plus and use the code 'SUPERBOWL' at the check-out, you can get a one-month free trial to the Paramount Plus With Showtime package, which usually costs $11.99 per month.

Another option is the NFL Plus streaming service, which allows subscribers to stream nationally televised games, including the Super Bowl. The only drawback is that you can only do so on a mobile device.

How to watch the Super Bowl in the UK

A few different channels in the UK will air the Super Bowl 2024, which kicks off at 11:30 pm. I'd personally recommend ITV. Why's that? Well, because it's free (if you pay a licence fee)!

The game will air on ITV 1, and if you'd rather stream it online you can use ITVX to stream from live channels to catch it that way. Here's our guide on how to watch live TV on ITVX if you need help.

If you're looking to get the authentic viewing experience (including the ads!), DAZN is showing the complete original US broadcast for just 99p. 

DAZN is the only place to watch NFL Game Pass International; the service carries every regular-season game and every playoff match live and on-demand. Head to the NFL Game Pass site for info and to sign up. 

You can also find the Super Bowl on Sky Sports and Sky Showcase; if you're planning to tune in this way, you'll need to subscribe to Sky TV to watch them. Sky Showcase is included in the £26-per-month basic bundle but you'll need to pay an extra £22 per month for the Sky Sports bundle to watch from that channel. 

This option is fine for people who already subscribe to Sky or Sky Sports, but if you don't, then ITV is fine for you (unless you were planning to sign up to Sky anyway, and here's its deals page if you were).

How to watch the Super Bowl everywhere else

If you're keen to watch the Super Bowl but you're somewhere the broadcasts aren't easily available, a potential solution to this issue is with a Virtual Private Network (VPN). 

A VPN lets you change your IP address, enabling you to watch shows or sporting events like the Super Bowl and all the other shows and events that matter to you from other locations. Our favorite is ExpressVPN, which is the No. 1-rated VPN in the world right now according to our sister site, TechRadar.


ExpressVPN is one of the simplest and most affordable ways to watch what you want from anywhere you want to watch it. 

It's straightforward and easy to use, has great security, is available on loads of streaming devices and, best of all, it comes with a 30-day money-back guarantee, so you can try it out 100% risk-free.

What you need to know about the Super Bowl

When does the Super Bowl 2024 kick off?

Here is the Super Bowl kick-off time converted into different time zones around the world. Just note that the vast majority of broadcasters streaming the game are kicking off their coverage an hour or more early.

  • ET: 6:30 pm
  • CT: 5:30 pm
  • MT: 4:30 pm
  • PT: 3:30 pm
  • GMT: 11:30 pm
  • ACT: 7:30 am (on the 15th)
  • CET: 0:30 am (on the 12th)

Where is the Super Bowl game in 2024?

The 2024 Super Bowl match is being hosted at Allegiant Stadium in Paradise, Nevada, a town that's part of the Las Vegas metropolitan area.

This stadium seats 65,000 people, though it's being expanded to nearly 72,000 for the game. It was only opened during 2020, and normally hosts the Las Vegas Raiders NFL team. 

Allegiant Stadium also hosts soccer, though no team for the sport is formally homed there.

Who is playing in the Super Bowl 2024?

As of the end of January, we know that the two teams playing at the Super Bowl are the San Francisco 49ers and the Kansas City Chiefs. No, you're not getting Deja Vu: these two teams also met for the Super Bowl LIV in 2019.

The Kansas City Chiefs won last year's Super Bowl so they're certainly a force to be reckoned with, and many people will surely tune in just to catch Taylor Swift's boyfriend Travis Kelce who is their tight end.

The San Francisco 49ers come to the bowl after winning the NFC, but with a lot to prove, not only because they lost in the 2019 Super Bowl to the KCC.

Who is singing the Super Bowl national anthem?

Performing the national anthem at the beginning of each Super Bowl is a big honor. Last year, country singer Chris Stapleton performed it.

The Super Bowl 2024 national anthem singer hasn't been announced just yet. We'll update this article when the performer (or performers, as is the case often) gets announced.

Who is the Super Bowl half-time show in 2024?

The Super Bowl half-time show is such a big draw, that many non-football fans still tune in to see the performance.

In 2024, the Super Bowl half-time show will be performed by R&B legend Usher, with the year marking the 30th anniversary of his debut album. His latest album, Coming Home, will be released on the same day of the Super Bowl concert.

Which Super Bowl ads will we see in 2024?

If not for the football and the half-time show, many people flock to the Super Bowl streams to watch the adverts. Brands spend loads of cash on slots and even more on star-studded casts for the commercials, making them something to behold.

Upcoming movies and TV shows often get primetime slots in the Super Bowl commercial line-up too, giving fans the first chance to see something new.

The Super Bowl ads often get teased or announced in the line-up to the Super Bowl (if they get announced ahead of time at all, as many are a surprise). So like lots of this article, we'll update this section nearer the time when we know what to expect.

Tom Bedford
Streaming and Ecommerce Writer

Tom is the streaming and ecommerce writer at What to Watch, covering streaming services in the US and UK. His goal is to help you navigate the busy and confusing online video market, to help you find the TV, movies and sports that you're looking for without having to spend too much money.