BritBox vs Netflix — which streaming service is better for you?

(L-R)Mike Wheeler (Finn Wolfhard), Eleven (Millie Bobby Brown) and Will Byers (Noah Schnapp) in Stranger Things season 4.
We pit the home of Stranger Things (Netflix) against the service with the biggest British TV offering. (Image credit: Netflix/)

BritBox vs Netflix— which one is right for you?  

As there are so many streaming services out there these days, it's becoming harder and harder to find your perfect fit. Alongside BritBox (which is now part of ITVX, in the UK) and Netflix, there's Disney Plus, Apple TV Plus, HBO Max (soon to rebrand as Max) Prime Video, and the list only seems to get longer.

If you're in the middle of trying to work out what the best streaming services are, and which ones you should be subscribing to, we've pitted BritBox and Netflix against one another to try and make that decision just a little bit easier. 

If you're a subscriber in the UK trying to understand the difference between BritBox and ITVX, we've got a comparison of ITVX vs BritBox to help you understand all the differences. 

So, read on to find out everything you need to know as we see compare BritBox vs Netflix and find out which one comes out on top.

BritBox vs Netflix: Overview

Netflix doesn’t really need that much of an introduction; frankly, we'd bet a solid amount of people reading this are already signed up. As of April 2023, the streaming giant says it has over 231 million paid members signed up around the world.

For those not in the know, Netflix boasts an ever-evolving on-demand library of movies and TV shows, many of which become must-watches when they arrive on the scene. 

BritBox, by comparison, is much more niche. Rather than trying to stand alongside streaming juggernauts as your new default service, BritBox instead bills itself specifically as the go-to service for British TV.

It boasts a much larger library of classic and modern British shows than any other service out there; when we compared BritBox vs Acorn TV, came out on top as the streamer of choice for British shows. 

Since the official launch of ITVX in December 2022, new and returning subscribers are being redirected to the new ITV streaming service, which is the new home of BritBox, though UK customers who have kept an active subscription to the older service can still access the standalone app. We've included all the extra info about ITVX in our comparison below.

BritBox vs Netflix: Pricing and Free Trials

Netflix is far more complicated on the pricing front, so we'll start there. Thanks to the ad-supported Netflix plan that was introduced last year, there are now four subscriptions to choose from.

For $6.99|£4.99 a month, you can get Basic with ads, which is the streamer's cheapest option. The main thing to note here is that some shows and movies are not available with this cheaper plan. Check out our breakdown of the biggest shows and movies missing from Netflix's ad-supported plan to learn more. 

From there, you're in familiar territory with the other three plans. For $9.99|£6.99 a month, you can get access to Netflix’s “Basic” package, which is the cheapest, ad-free option available. 

The most popular package is the “Standard” option, which will run you $15.49|£10.99 a month. Viewers who want to watch in 4K will need to spring for the “Premium” package, which costs $19.99|£15.99.

You can see a full breakdown of what each package gets you below, direct from the Netflix Help Center.

A screengrab from Netflix's FAQs showing a full breakdown of what each plan offers

A screengrab from Netflix's FAQs showing a full breakdown of what each plan offers. (Image credit: Netflix)

Finally, It's also worth noting that, unlike most other services, Netflix does not offer annual plans as an option.

BritBox, by comparison, keeps everything super simple. A monthly subscription for the service costs $7.99|£5.99 a month, but you can also opt to pay yearly for $79.99|£59.99. Opting to pay annually will net you 12 months’ access for the price of ten.

UK subscribers will note that you can no longer sign up for new subscriptions to BritBox on its own owing to the launch of ITVX. ITVX is a free-to-access platform, but the free tier includes ads and doesn't allow you to watch everything on the platform. 

If you're trying to maximize your content offering, you'll be pleased to know that an ITVX Premium subscription gets you more stuff for the same price (£5.99 a month /£59.99 annually).

If you want to try both services before you sign up, we’ve got some bad news for you: Netflix stopped offering free trials a long time ago. However, new customers can still try BritBox free for seven days in the US, and you can try ITVX Premium free to check out what's on offer from BritBox with a seven-day free trial in the UK.

If you're thinking of signing up for a new streaming service, be sure to take a look at our best streaming deals guide to see if you can save some money when you make up your mind.

BritBox vs Netflix: Availabilty

BritBox is currently available in 9 countries: Australia, Canada, South Africa, the United States, the UK, Sweden, Finland, Denmark, and Norway. 

Viewers in the US and Canada can use their subscriptions in either region, and subscribers in the Nordic countries can watch BritBox in any EU country. However, the UK service is standalone, and subscriptions from there cannot be used elsewhere.

BritBox is available on Apple TV, Amazon Fire TV devices, Chromecast, YouView set-top boxes, selected smart TVs, iOS and Android mobile devices, Roku, and in-browser. Prime Video users can also pick up BritBox as a Prime Video Channel.

By comparison, Netflix is available in more than 190 countries, so it's easier to list where it isn't available. Currently, those regions are China, Crimea, North Korea, Russia, and Syria, per the streamer's help center

With Netflix having been around quite as long as it has, it’s also been made available on a large range of devices. You can currently watch Netflix on: Android and iOS devices, Facebook Portal, Roku, Apple TV, Chromecast, a range of smart TVs, PlayStation and Xbox games consoles, PCs, and in your browser.

BritBox vs Netflix: what can you watch?

Luciane Buchanan and Gabriel Basso in The Night Agent season 1

The Night Agent has become one of Netflix's biggest recent hits. (Image credit: Netflix)

Please note: content mentioned may not be available in all regions, and is subject to change.

Netflix practically offers something for everyone; whether you're after the streamer's originals, movies, comedies, true-crime dramas, cartoons, documentaries, family programming, or even stand-up, there's a solid bet you'll find something to watch on Netflix. 

Some of the service’s best-known and most talked-about recent shows include Bridgerton, Squid Game, Stranger Things, The Witcher, Sex Education, The Crown, The Watcher, You, Better Call Saul, Ozark, The Night Agent, Emily in Paris, to name but a few.

Film fans are just as well-served by the streamer. You can find a huge library of movies to suit any taste on the platform ranging from modern hits and old favorites plus original movies like The Wonder, The Gray Man, Hustle, Blonde, Spiderhead, Do Revenge, The Good Nurse, Glass Onion: A Knives Out Mystery, Guillermo del Toro's Pinocchio, The Sea Beast, and Wendell and Wild

Here on What To Watch, we publish a monthly list of what's new on Netflix, and we have a huge list of the best Netflix shows and series, plus more curated lists including recommendations for the best Netflix documentaries. 

Will Poulter and Lucy Boynton in Why Didn't They Ask Evans?

Why Didn't They Ask Evans is one of BritBox's original shows.  (Image credit: c) Mammoth Screen/Agatha Christie Limited)

BritBox also has a sizeable content library, but it's all more specifically targeted at fans of British TV. For readers less acquainted with British shows, that means the service is home to faves like Gavin & Stacey, The Inbetweeners, Only Fools and Horses, Peep Show, Downton Abbey, classic Doctor Who and Fawlty Towers plus some of the latest and greatest offerings from British broadcasters like the BBC, ITV, Channel 4 and Channel 5. 

Some of those newer offerings include Karen Pirie, Grace season 3, New Spitting Image, Shetland, Why Didn't They Ask Evans?, Beyond Paradise, and The Ipcress File.

Fans of reality TV and soaps will also be well-served by the box sets of Love Island, The Only Way is Essex, Strictly Come Dancing, Footballers Wives, Coronation Street, EastEnders, and Emmerdale, too.

BritBox has also started developing a selection of original programming. Recent BritBox originals include Secrets of the Krays, Feel the Noise, The Beast Must Die, The Dry, Murder in Provence, Irvine Welsh's Crime, and Why Didn't They Ask Evans?

The movie selection isn't nearly as big as Netflix's, but there are still some notable releases like Attack the Block, The 39 Steps, Time Bandits, and the whole selection of Carry On films. 

UK audiences will no doubt be aware that a lot of the popular shows on BritBox can also be streamed for free via BBC iPlayer and ITV Hub.  Eventually, new shows from these free streaming platforms may migrate over to BritBox for wider consumption.

Since the streamer was folded into ITVX,  the content offering in the UK has been bolstered by the addition of content from StudioCanal Presents and more exclusives, with ITV claiming that there are more than 6000 hours of video only available for paying ITVX Premium subscribers. 

This has also bolstered the streaming service's content offering significantly with films such as Fast & Furious movies, Les Miserables, Scott Pilgrim vs The World, and Get Out available on the platform as of our most recent update.

BritBox vs Netflix: our verdict

Unlike our comparison of BritBox vs Acorn TV, BritBox and Netflix isn’t really a fair fight. Netflix has been around for a lot longer and has partnerships with distributors all across the globe.

BritBox instead feels more like a supplement to your streaming habits. It's unlikely to become your go-to service in its own right but is still home to some exclusive shows and movies that you should definitely consider giving a go. Plus, the fact that BritBox has been folded in with lots more stuff with ITVX Premium definitely makes it feel like even better value to UK subscribers.

That being said, if you only want to pay for one streaming service, the choice is still fairly easy, as Netflix offers viewers a lot more versatility and a much wider selection of ever-changing shows and movies to get stuck into.

So, whilst we still think BritBox is worth your time (and money), Netflix is the better choice of the two if you’re committed to only signing up for one single streaming service. 

Martin Shore
Staff Writer at

Martin is a Staff Writer with, where he produces a variety of articles focused on the latest and greatest films and TV shows. 

Some of his favorite shows are What We Do In The Shadows, Bridgerton, Gangs of London, The Witcher, Doctor Who, and Ghosts. When he’s not watching TV or at the movies, Martin’s probably still in front of a screen playing the latest video games, reading, or watching the NFL.